In the majority of situations, we have a very small window during which to create an impression that moves consumers to act.

Whether it is a good or service, pragmatically speaking, clients come to Etcom to connect with ethnic markets to either sell or educate.

To this end we approach all briefs with the goal to balance creativity with effective communication.

Insight Driven

To maximise this, our clients recognise that a one-size-fits-all approach does not work in this space in the same way it doesn't work in mainstream. As such, when looking to connect with various communities, be prepared that more than one creative option may be needed.

All great creative, no matter what the audience, is derived from key insights that influence the look and feel of the final product.
A deep knowledge of what appeals to each culturally and linguistically diverse audience is necessary to ensure:
1) That the advertising is effective and authentic,
2) That it doesn't offend any cultural ensitivities,
3) That it speaks to the community in the manner and tone that is appropriate and that they are accustomed to.

No creative aspect is missed with Etcom's creative services also including multicultural talent casting and management. From recommended settings to styling, all elements are handled with cultural sensitivity.

Our award winning creative team approach each brief from the perspective of the ethnic consumer, taking into account their approach to modern life combined with their inherent beliefs, values and cultural heritage.

This approach extends to all forms of media from traditional ATL channels to interactive new media, direct mail and material prepared for grass roots distribution.

Return on Investment

We are proud to celebrate the success our clients enjoy. The ultimate measure of this success is return on investment. Our goal is to outperform mainstream with targeted insightful creative delivered in the right place at the right time.

30 years experience in the business tells us that this creative approach leads to results, which is why we celebrate long and established partnerships with blue chip clients such as Telstra, Qantas, Australia Post and MBF, and even as long as 20 years with the National Australia Bank.