Joseph is widely recognised as one of the founding fathers of multicultural marketing in Australia. His humble vision has seen Etcom remain at the forefront of multicultural communications over the past 30 years.
"Etcom is the tool to carrying a message to the many voices, ideologies, customs and cultures that make up the ever evolving'microcosm of the globe' that is Australia. I created Etcom so that all people, from every corner of the world, can not only understand society at large, but understand each other".
Joseph has served on a range of councils and committees including the National Multicultural Advisory Council, the Australian Foundation for Culture and Humanities and the Australian Constitutional Centenary Foundation. Joseph is an internationally recognised authority on multiculturism and is frequently invited to speak at international conferences.