Etcom has been part of the multicultural community for 30 years. This places us in a unique position where we have sustained relationships with community leaders and organisations. On top of this, the relationships built between Etcom, the media and the ethnic community ensure effective outcomes for your public relations campaign.

The multicultural nature and the tenure of the Etcom team itself is the key factor to maintaining these relationships over such a long period of time. As a result, Etcom has a level of trust in the community which money cannot buy.

For important information, multicultural communities rely heavily on word of mouth communication, with the most trusted source of information derived from opinion leaders within each community. This is why the Etcom PR Department takes a 'grassroots' level approach to communicate your message. We aim to engage the audience with messages that resonate, through personalised contact and credible information that is culturally sensitive and linguistically relevant.

The public relations strengths of Etcom span the full breadth of events, sponsorships, marketing, writing services and media relations. We offer below-the-line activities that compliment an above-the-line campaign, or tailor independent strategies to connect with multicultural Australia.

From Autumn Moon to Diwali, Passover to Ramadan, we know what is happening in each and every community. We negotiate sponsorships, represent clients and ensure maximum branding at community events across Australia. The PR team are the driving force behind our clients being able to leverage these events, which also include launches, corporate functions, and the Ethnic Business Awards.