Ensure your campaigns cut through the noise and reach diverse audiences where they live, work, and consume media. Our CALD Media services leverage deep market understanding and strategic partnerships to deliver precision targeting and maximised engagement. We connect your brand or message with the right people, in the right places, at the right time, driving measurable results.
We develop data-driven media strategies and execute precise media plans across our comprehensive network of CALD media channels. With over 45 years of first-hand experience in the CALD media landscape, we bring unparalleled value and insight-driven channel planning to every campaign. Our deep expertise ensures your message reaches specific cultural and linguistic groups efficiently and effectively, maximising your reach and impact.
We don't just book; we strategically optimise. Our team ensures your message is placed in the most impactful channels and formats, spanning from traditional CALD press to emerging and bespoke community-based digital platforms like RED and Zee. This meticulous approach guarantees optimal visibility and profound resonance with your target audiences.
Building and maintaining strong, authentic relationships with target communities is paramount, especially across their tailored digital platforms. We empower clients to establish and grow their social media presence on key platforms like RED and WeChat, guiding them from account setup and optimisation through to culturally led content strategy and compelling content creation. Our active management fosters positive brand sentiment and ensures sustained, meaningful engagement within these vital communities.