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multicultural marketing :: more than just translating

Diverse audiences require diverse marketing. Communities are not only diverse in language, culture and religion, but also in levels of literacy, business ownership, employment, use of media and dependency on friends and community leaders for information.

Etcom's methodology and strategy for campaigns is to meet this diversity with a flexible and strategic approach to communication. Whether adapting a mainstream campaign to meet the sensitivities of the ethnic market, or tailoring a new campaign to a specific community, we offer above and below-the-line expertise that is culturally and linguistically relevant. The strategies we recommend meet both client and community needs. Etcom will design a solution to suit you. Our expertise is unparalleled, and so are our results.